Explore a practical framework for analyzing how service operations work, so you can improve efficiency and better serve customers.
This edition explains how the major parts of a service firm relate to each other, from the external environment to the moment of delivery. It highlights what managers must know about customers, competitors, and internal processes to design and manage services more effectively.
- Learn how intangible services differ from manufactured goods and why perception matters in service quality.
- See how to match supply with demand, schedule staff, and flex capacity to changing needs.
- Discover how differentiation, segmentation, and competitive forces shape service strategy.
- Understand the role of facilitating services and how to keep core offerings focused.
Ideal for readers seeking a clear, practical approach to planning, organizing, and improving service operations.