Fundamentals of Copy & Layout

Albert C. Book

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ISBN 10: 0844230243 ISBN 13: 9780844230245

Published by McGraw Hill Professional, 1997

Language: English

Condition: Used - Fine Soft cover

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Used - Soft cover

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About this Item

Everything students need to know to create better ads is included in this user-friendly workbook. Self-quizzes, assignments, and cases teach students to solve actual copy and layout challenges. Features the creative philosophies of Bill Bernbach, Leo Burnett, David Ogilvy, Jack Trout, and Rosser Reeves. Includes material on research, data collection, analysis, and integrated marketing. This text's nuts-and-bolts techniques and cutting-edge content will empower your students * A solid foundation in the fundamentals that they'll use and thank you for throughout their careers. * Tips on writing for the Internet, new computer applications, and photo reproduction techniques. * The critical outlook they'll need to succeed by completing the text's quizzes, assignments, and copy and layout problems.

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Bibliographic Details

Title: Fundamentals of Copy & Layout
Publisher: McGraw Hill Professional
Publication Date: 1997
Language: English
ISBN 10: 0844230243
ISBN 13: 9780844230245
Binding: Softcover
Edition: 3rd Edition
Condition: Fine

About this title

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* A solid foundation in the fundamentals that they'll use and thank you for throughout their careers. * Tips on writing for the Internet, new computer applications, and photo reproduction techniques. * The critical outlook they'll need to succeed by completing the text's quizzes, assignments, and copy and layout problems.

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