Fundamentals of Copy & Layout : Everything You Need to Know to Prepare Better Ads
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Language: English
Published by McGraw-Hill, 1996
- Softcover
- Used
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Fast Free Shipping – Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.
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- Title
- Fundamentals of Copy & Layout : Everything You Need to Know to Prepare Better Ads
- Author
- Book, Albert C.
- Publisher
- McGraw-Hill
- Publication year
- 1996
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0844230243
- ISBN 13
- 9780844230245
- Edition
- 3rd Edition
Everything students need to know to create better ads is included in this user-friendly workbook. Self-quizzes, assignments, and cases teach students to solve actual copy and layout challenges. Features the creative philosophies of Bill Bernbach, Leo Burnett, David Ogilvy, Jack Trout, and Rosser Reeves. Includes material on research, data collection, analysis, and integrated marketing. This text's nuts-and-bolts techniques and cutting-edge content will empower your students with:
- * A solid foundation in the fundamentals that they'll use and thank you for throughout their careers. * Tips on writing for the Internet, new computer applications, and photo reproduction techniques. * The critical outlook they'll need to succeed by completing the text's quizzes, assignments, and copy and layout problems.
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About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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Greenworld Books
arlington, TX, U.S.A.
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AbeBooks seller since June 20, 2025
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