The Fundamentals of Creative Advertising: Second Edition. This item is unavailable.
Ken Burtenshaw, Nik Mahon & Caroline Barfoot
Language: English
Published by Fairchild Books, 2011
- Softcover
- Used
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- Title
- The Fundamentals of Creative Advertising: Second Edition
- Author
- Ken Burtenshaw, Nik Mahon & Caroline Barfoot
- Publisher
- Fairchild Books
- Publication year
- 2011
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 2940411565
- ISBN 13
- 9782940411566
- Edition
- 2nd Edition
- Item weight
- 1,050 grams
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize.
This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns.
Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.
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About the Author
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