Title: The Future of Men: The Rise of the � bersexual and What He Means for Marketing Today
Publisher: St. Martin's Griffin
Publication Date: 2006
Language: English
ISBN 10: 1403975485
ISBN 13: 9781403975485
Binding: Paperback
Condition: Good
Dust Jacket Condition: No Jacket
Weight: 0.73 pounds

About this title

Synopsis

A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impact―from the stay-at-home dad to the new macho revival. The authors draw on their expertise as top thought leaders from the advertising world―they were the ones to create the buzz around "�bersexuals" and "metrosexuals"―to show that the new definition of masculinity is a result of complex social, biological, and economic influences. From automobiles to cosmetics to consumer electronics, this cutting-edge book explains how to tap the potential of the male market.

About the Authors

Marian Salzman is one of the world's leading trendspotters. She is executive vice-president of advertising giant JWT. Salzman co-authored the books Next: Trends for the Near Future, Buzz: Harness the Power of Influence and Create Demand, and The Future of Men.

Ira Matathia has spent 25 years managing and creating change in some of the world's top marketing communication enterprises. He is a partner in NoFormula, a strategic brand consultancy based in New York and London. He co-authored the books Next: Trends for the Near Future, Buzz: Harness the Power of Influence and Create Demand, and The Future of Men.

Ann O’Reilly is both a strategic planner and editorial director of Euro RSCG Worldwide’s Knowledge Exchange with nearly 20 years’ experience in marketing and publishing. She is co-author of Good for Business, The Future of Men, and Buzz: Harness the Power of Influence and Create Demand.

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