The Future of Men : The Rise of the Ã?bersexual and What He Means for Marketing Today
Matathia, Ira, Salzman, Marian, O'Reilly, Ann
Language: English
Published by St. Martin's Press, 2006
- Softcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Very good
US$ 10.56
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Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 3684381-6
- Title
- The Future of Men : The Rise of the Ã?bersexual and What He Means for Marketing Today
- Author
- Matathia, Ira, Salzman, Marian, O'Reilly, Ann
- Publisher
- St. Martin's Press
- Publication year
- 2006
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1403975485
- ISBN 13
- 9781403975485
- Edition
- 1 Edition.
- Item weight
- 0.838 pounds
- Dimensions
- N/A
A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impact―from the stay-at-home dad to the new macho revival. The authors draw on their expertise as top thought leaders from the advertising world―they were the ones to create the buzz around "übersexuals" and "metrosexuals"―to show that the new definition of masculinity is a result of complex social, biological, and economic influences. From automobiles to cosmetics to consumer electronics, this cutting-edge book explains how to tap the potential of the male market.
"Synopsis" may belong to another edition of this title.
About the Author
Ira Matathia has spent 25 years managing and creating change in some of the world's top marketing communication enterprises. He is a partner in NoFormula, a strategic brand consultancy based in New York and London. He co-authored the books Next: Trends for the Near Future, Buzz: Harness the Power of Influence and Create Demand, and The Future of Men.
Ann O’Reilly is both a strategic planner and editorial director of Euro RSCG Worldwide’s Knowledge Exchange with nearly 20 years’ experience in marketing and publishing. She is co-author of Good for Business, The Future of Men, and Buzz: Harness the Power of Influence and Create Demand.
"About the title" may belong to another edition of this title.
Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.…
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