Gaining Momentum: Managing the Diffusion of Innovations: 15 (Series on Technology Management)
Language: English
Published by Imperial College Press, 2010
- Softcover
- Used
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pp. xiii + 431.
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- Title
- Gaining Momentum: Managing the Diffusion of Innovations: 15 (Series on Technology Management)
- Publisher
- Imperial College Press
- Publication year
- 2010
- Condition
- Used
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1848163541
- ISBN 13
- 9781848163546
Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.
"Synopsis" may belong to another edition of this title.
From the Back Cover
Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.
"About the title" may belong to another edition of this title.
Books Puddle
Woodside, NY, U.S.A.
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