Generating Buy-In: Mastering the Language of Leadership
Language: English
Published by HarperCollins Focus, 2018
- Softcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Very good
US$ 6.86
Quantity: 3 available
Add to basketItem description from seller
The ability to influence people's thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. Generating Buy-In: Mastering the Language of Leadership will help you master the powerful language that breeds such a commitment.
Seller Inventory # CIN0814409059VG
- Title
- Generating Buy-In: Mastering the Language of Leadership
- Author
- Mark S Walton
- Publisher
- HarperCollins Focus
- Publication year
- 2018
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0814409059
- ISBN 13
- 9780814409053
Complete with examples, practical exercises, sample business scenarios, and a foreword by William Ury PhD, coauthor of the international best-seller "Getting to Yes," Generating Buy-In imparts a simple and actionable approach to even the most complex leadership, management, sales or marketing challenges.
It will empower you to:
* Design a strategic story that projects a positive future to your audience
* Speak the language of buy-in with images that mold people's thoughts and emotions
* Put this language to work, whether your goal is to inspire an audience, lead a team, raise sales or win an election.
In this short, potent book, author Mark S. Walton, a Fortune 100 leadership consultant and former CNN Chief White House Correspondent, will show you how to design and implement the communication methodology used by leaders such as General Electric's Jack Welch, Intel's Andy Grove, President Ronald Reagan and even Winston Churchill. Spend a few hours with this book. It will pay benefits for the rest of your career and lifetime.
Selected as one of the year's top 30 business books by Soundview Executive Summaries, Generating Buy-In is an indispensable resource for leading and succeeding in today's fiercely competitive world!
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World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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