The Generative Mind: A New Approach to Creative Thinking

Hübner, Patrik

ISBN 10: 372121059X / ISBN 13: 9783721210590

Published by niggli, 2026

About this Item

Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Seller Inventory # M0372121059X-V

Bibliographic Details

• Title: The Generative Mind: A New Approach to Creative Thinking
• Publisher: niggli
• Publication Date: 2026
• Language: English
• ISBN 10: 372121059X
• ISBN 13: 9783721210590
• Binding: Soft cover
• Condition: very good

About this title

Synopsis

Practical insights and clear principles: offering a fresh perspective on designing for a future that is constantly changing

Artificial intelligence, automation and ever new data-driven tools are reshaping the creative world, and the roles of design and communication are evolving rapidly. The true innovation in this context is to create authenticity that endures beyond fleeting technological shifts. The Generative Mind encourages to rise above short-lived trends and view design as something alive and constantly evolving – in a world that refuses to stand still. 

The author combines systems thinking, generative design and a human-centered perspective to offer a new approach to working with technology to generate ideas, design and tell stories. In eight clear principles, he demonstrates how design can be understood as a process that challenges boundaries to transcend the visible and influence perception: a book for all those who understand creativity as a journey and not just a destination and aspire to actively shape the future of design.

About the Author

After working in traditional design for many years, Patrik Hübner discovered creative coding in 2014. He was one of the first people to use this exploratory creative method to rethink branding. The designer now works with international brands, agencies and cultural institutions as a generative designer, developing dynamic brand experiences and teaching at universities.