In this newly revised edition of Dr. Karrass's bestselling book is an arsenal of ideas designed to help people reach their objectives in business and personal transactions. They apply to any situation that calls for bargaining—from buying a house, to the selling of goods and services, to the settling value. This practical guide, revised and updated for 2016, describes over 200 strategies and tactics, tells how and why they work, and how to defend yourself against them. These negotiating strategies and tactics work. They have been time-tested for centuries. In the 21st century, thanks to what we have learned about psychology and business, we can fully understand the subtleties of negotiation and need not rely on intuition alone.

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