Go-To-Market Strategy using Risk-Managed Marketing: A real life case study on K-Bear

Anthony Van Eeckhout

ISBN 10: 3659827037 / ISBN 13: 9783659827037

Published by LAP LAMBERT Academic Publishing, 2016

About this Item

64 pages. 8.66x5.91x0.15 inches. In Stock.

Seller Inventory # 3659827037

Bibliographic Details

• Title: Go-To-Market Strategy using Risk-Managed Marketing: A real life case study on K-Bear
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2016
• Language: English
• ISBN 10: 3659827037
• ISBN 13: 9783659827037
• Binding: Paperback
• Condition: Brand New
• Weight: 0.15 kilograms

About this title

Synopsis

The company of the book Is K-Bear, LLC, whose CEO has the exclusive rights to sell and distribute eucalyptus products from FGB, Australia in the United States. The Go-To-Market Strategy consists of a number of steps: Starting with a goal setting process, employing the Weaknesses, Opportunities, Threats, and Strengths Under Planning (WOTS-UP analysis) in which Marketing Works helps determine the internal Strengths and Weakness and external Threats and Opportunities mapping them to the marketing mix; establishing competitive advantages and barriers to entry; budgeting based on estimated sales and associated costs; and then determining the likelihood of the outcome of a conservative, moderate and aggressive marketing strategy. Once the client approves the Go-To-Market Strategy, it will be implemented, thus launching K-Bear and its products in the market

About the Author

Anthony Van Eeckhout has a MSc in International Business from Iéseg School of Management (Lille Campus). He completed a Bachelor in European Business Management in three different countries (Denmark, Belgium, UK).