Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Bibliographic Details

Title: Really Good Packaging Explained : Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work
Publisher: Quarto Publishing Group USA
Publication Date: 2009
Language: English
ISBN 10: 1592535453
ISBN 13: 9781592535453
Binding: Soft cover
Edition: Flexibind w/slipcase.
Condition: Very Good
Weight: 2.496 pounds

About this title

Synopsis

This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals—each of whom will specialize in the area of product packaging—evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.

About the Author

Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.

Bronwen Edwards is a creative director at Brandhouse in London, UK. Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY. Rob Wallace is principal of Wallace-Church in New York, NY. Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.

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Better World Books is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, donated over 38 million books, and reused or recycled more than 475 million books.

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Better World Books Marketplace, Inc.
55742 Currant Road, Mishawaka, IN, 46545, U.S.A.

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