Really Good Packaging Explained: Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work
Wallace, Rob; Edwards, Bronwen; Klimchuk, Marianne; Werner, Sharon
Language: English
Published by Rockport Publishers, 2009
- Softcover
- Used
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Seller Inventory # OTV.1592535453.G
- Title
- Really Good Packaging Explained: Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work
- Author
- Wallace, Rob; Edwards, Bronwen; Klimchuk, Marianne; Werner, Sharon
- Publisher
- Rockport Publishers
- Publication year
- 2009
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1592535453
- ISBN 13
- 9781592535453
This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals—each of whom will specialize in the area of product packaging—evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.
"Synopsis" may belong to another edition of this title.
About the Author
Bronwen Edwards is a creative director at Brandhouse in London, UK. Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY. Rob Wallace is principal of Wallace-Church in New York, NY. Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.
Bronwen Edwards is a creative director at Brandhouse in London, UK. Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY. Rob Wallace is principal of Wallace-Church in New York, NY. Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.
Bronwen Edwards is a creative director at Brandhouse in London, UK. Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY. Rob Wallace is principal of Wallace-Church in New York, NY. Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.
"About the title" may belong to another edition of this title.
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