Green Innovations and competitive market performance: Do green Innovations help companies increase their competitive performance An application on the U.S. automotive market

Zanev, Anton

ISBN 10: 3659324213 / ISBN 13: 9783659324215

Published by LAP LAMBERT Academic Publishing, 2013

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Bibliographic Details

• Title: Green Innovations and competitive market performance: Do green Innovations help companies increase their competitive performance An application on the U.S. automotive market
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2013
• Language: English
• ISBN 10: 3659324213
• ISBN 13: 9783659324215
• Binding: paperback
• Condition: New
• Book Type: book

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Synopsis

This research paper was inspired by the rising popularity of the topic of sustainability. It is always interesting to analyze the various externalities resulting from the implementation of a corporate Green Strategy. One of those externalities is the possible direct effect of companies` green actions on their competitive performance. Usually, it is expected that being green is beneficial for the corporate image and, therefore, stimulates the demand for a companies` products. A fair amount of scientific efforts have been made in order to identify the drivers of firm performance. However, none of them focuses specifically on sustainability actions and competitiveness. This paper fills in the gap, by elaborating on the effect of Hybrid/EV car introductions, green technology developments, share of green vehicle sales, share of green product advertising and manufacturing resource efficiency (CO2, Water and Waste) on companies` market performance. The research is being executed within a specific environment - the U.S. automotive market.

About the Author

Born and raised in Bulgaria. In 2008 I moved to Rotterdam to pursue a BSc degree in Economics & Business at the Erasmus School of Economics. After getting my BSc diploma, I decided to continue my education with a one-year MSc Marketing program in the same institution. I graduated in the fall of 2012.