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Green Innovations and Competitive Market Performance
Language: English
Published by VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2013
ISBN 10: 3659324213 ISBN 13: 9783659324215
Condition: New. pp. 64.
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Green Innovations and competitive market performance | Do green Innovations help companies increase their competitive performance? An application on the U.S. automotive market
Language: English
Published by LAP Lambert Academic Publishing, 2013
ISBN 10: 3659324213 ISBN 13: 9783659324215
Taschenbuch. Condition: Neu. Green Innovations and competitive market performance | Do green Innovations help companies increase their competitive performance? An application on the U.S. automotive market | Anton Zanev | Taschenbuch | Englisch | LAP Lambert Academic Publishing | EAN 9783659324215 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
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Green Innovations and competitive market performance: Do green Innovations help companies increase their competitive performance An application on the U.S. automotive market
Language: English
Published by LAP LAMBERT Academic Publishing, 2013
ISBN 10: 3659324213 ISBN 13: 9783659324215
US$ 203.41
US$ 33.59 shipping
Ships from United Kingdom to U.S.A.Quantity: 1 available
Add to basketpaperback. Condition: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
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Green Innovations and Competitive Market Performance
Language: English
Published by VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2013
ISBN 10: 3659324213 ISBN 13: 9783659324215
Condition: New. Print on Demand pp. 64 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam.
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Green Innovations and Competitive Market Performance
Language: English
Published by VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2013
ISBN 10: 3659324213 ISBN 13: 9783659324215
Condition: New. PRINT ON DEMAND pp. 64.
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Green Innovations and competitive market performance
Language: English
Published by LAP LAMBERT Academic Publishing, 2013
ISBN 10: 3659324213 ISBN 13: 9783659324215
Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Zanev AntonBorn and raised in Bulgaria. In 2008 I moved to Rotterdam to pursue a BSc degree in Economics & Business at the Erasmus School of Economics. After getting my BSc diploma, I decided to continue my education with a one-year .
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Green Innovations and competitive market performance : Do green Innovations help companies increase their competitive performance? An application on the U.S. automotive market
Language: English
Published by LAP Lambert Academic Publishing, 2013
ISBN 10: 3659324213 ISBN 13: 9783659324215
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This research paper was inspired by the rising popularity of the topic of sustainability. It is always interesting to analyze the various externalities resulting from the implementation of a corporate Green Strategy. One of those externalities is the possible direct effect of companies` green actions on their competitive performance. Usually, it is expected that being green is beneficial for the corporate image and, therefore, stimulates the demand for a companies` products. A fair amount of scientific efforts have been made in order to identify the drivers of firm performance. However, none of them focuses specifically on sustainability actions and competitiveness. This paper fills in the gap, by elaborating on the effect of Hybrid/EV car introductions, green technology developments, share of green vehicle sales, share of green product advertising and manufacturing resource efficiency (CO2, Water and Waste) on companies` market performance. The research is being executed within a specific environment - the U.S. automotive market.
