This book shows retailers and other businesses how to raise gross margins without necessarily raising prices.
One way is to buy better and another is to raise prices, but there are 24 additional factors all businesses -- especially retailers -- need to know.
Satisfaction is 100% guaranteed.
Bill Lee is an expert on gross margin control.
He has over 35 years of experience as a salesperson, sales manager, general manager, consultant and trainer. Over the past 15 years, Lee has conducted over 600 seminars and consulting assignments for businesses throughout North America.
In 1993, Lee earned the Certified Speaking Professional (CSP) disignation, the highest earned designation from National Speakers association.