The Group Depth Interview: Its Principles and Practices

Goldman, Alfred E. & McDonald, Susan Schwartz

ISBN 10: 0133654044 ISBN 13: 9780133654042

Published by Prentice Hall, Englewood Cliffs, NJ, 1986

Language: English

Condition: Used - As new Soft cover

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(Ph/Ama Series in Marketing) Blue card covers, 197pp contents clean and unmarked.

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Bibliographic Details

Title

The Group Depth Interview: Its Principles and Practices

Publisher

Prentice Hall, Englewood Cliffs, NJ

Publication Date

1986

Language

English

ISBN 10

0133654044

ISBN 13

9780133654042

Binding

Soft cover

Condition

As New

Seller catalogs

Business, Technical & Reference

About this title

Synopsis

his solid, comprehensive treatment of qualitative research by Alfred E. Goldman, Ph.D. and Susan Schwartz McDonald, Ph.D. presents both theory and practice, with a primary emphasis on the practical use of group interview methodologies to develop effective marketing insights. The volume is appropriate for moderators as well as marketing research generalists; product and marketing managers; and marketing educators. The Group Depth Interview is also suitable as a supplement to courses in consumer behavior, market research, and qualitative research.

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Established in 1988, Harbor Books sells new and used books on a wide range of subjects. Our store is situated on Main Street in historic Old Saybrook, CT, where the Connecticut River meets Long Island Sound. We have an interesting Nautical section, a wide selection of books on Katharine Hepburn, a lifelong Old Saybrook resident, and many local interest books.

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