Guerrilla Selling: Unconventional Tactics for Increasing Your Sales (Guerrilla Marketing Ser. )

Levinson, Jay Conrad; Rubin, Charles; Gallagher, William K.; Wilson, Orvel Ray

ISBN 10: 0395578205 / ISBN 13: 9780395578209

Published by Houghton Mifflin Company, New York, NY, U.S.A., 1992

About this Item

208 pages.

Seller Inventory # 012364

Bibliographic Details

• Title: Guerrilla Selling: Unconventional Tactics for Increasing Your Sales (Guerrilla Marketing Ser. )
• Publisher: Houghton Mifflin Company, New York, NY, U.S.A.
• Publication Date: 1992
• Language: English
• ISBN 10: 0395578205
• ISBN 13: 9780395578209
• Binding: Trade Paperback
• Condition: As New
• Seller catalogs:
  • Business, Management, Marketing

About this title

Synopsis

Today's increasingly competitive business environment requires new skills and commitment from salespeople. Like the successful Guerrilla Marketing and Guerrilla Marketing Attack, this book presents unconventional ideas that are easy, and exciting for entrepreneurs at every level.

About the Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.