The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company's Intellectual Property

Adam Jolly

ISBN 10: 0749455918 / ISBN 13: 9780749455910

Published by Kogan Page, 2009

About this Item

Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Seller Inventory # M00749455918-V

Bibliographic Details

• Title: The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company's Intellectual Property
• Publisher: Kogan Page
• Publication Date: 2009
• Language: English
• ISBN 10: 0749455918
• ISBN 13: 9780749455910
• Binding: Hardcover
• Edition: 2nd Edition
• Condition: very good

About this title

Synopsis

When managed well, intellectual property puts enterprises in a position to lock in advantages and command premiums.  But in Europe, the process of commercializing IP remains fraught with difficulties. Although there has been significant progress in developing a unified system, there are major differences in the application and interpretation of IP rights in each national jurisdiction.

Produced in association with the European Patent Office, The Handbook of European Intellectual Property Management shows how enterprises can use the IP system within Europe to develop an effective commercial strategy, exploit an innovation, build a brand, find a clear route to market and raise funds. Drawing on a wide range of commercial experience and professional expertise, it provides a practical and easy-to-follow account of how businesses can put IP at the heart of their business and manage it as an asset.

About the Author

Adam Jolly is a business writer and editor, specializing in the management of growth, innovation, technology and risk. He is the consultant editor for a number of other titles, including The Innovation Handbook, The Growing Business Handbook and The Handbook of European Intellectual Property Management (all published by Kogan Page).