The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company*s Intellectual Property

Philpott, Jeremy, Jolly, Adam

ISBN 10: 0749449888 / ISBN 13: 9780749449889

Published by Kogan Page, 2007

About this Item

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Seller Inventory # D8S0-3-M-0749449888-4

Bibliographic Details

• Title: The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company*s Intellectual Property
• Publisher: Kogan Page
• Publication Date: 2007
• Language: English
• ISBN 10: 0749449888
• ISBN 13: 9780749449889
• Binding: hardcover
• Condition: Like New
• Book Type: book

About this title

Synopsis

The Handbook of European Intellectual Property Management shows companies how to create value from their patents, trade marks, designs, copyrights, and knowledge bases. It also offers advice to business support organizations seeking to promote their services to executives and entrepreneurs who are concerned about IP issues. Drawing on a wide range of expertise, the Handbook reveals how IP contributes to improved competitive performance and to greater value on the balance sheet, and also offers a template of ""best practice"" in IP management. Practical and easy-to-follow, it explains clearly the multitude of legal rights and processes involved, and it takes managers through the cycle of IP: how to create IP; how to secure and protect it; how to use yours or someone else's; and how to manage IP most profitably.

About the Author

Adam Jolly is a business writer and editor, specializing in the management of growth, innovation, technology and risk. He is the consultant editor for a number of other titles, including The Innovation Handbook, The Growing Business Handbook and The Handbook of European Intellectual Property Management (all published by Kogan Page).