Title: A Handbook of Qualitative Methodologies for Mass Communication Research (Anthropoloy)
Publisher: Routledge 1991-12-19
Publication Date: 1991
Language: English
ISBN 10: 0415054052
ISBN 13: 9780415054058
Binding: Paperback
Condition: New

About this title

Synopsis

This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.

About the Author

Nicholas W. Jankowski, Klaus Bruhn Jensen

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