Synopsis
This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.
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About the Author
Nicholas W. Jankowski, Klaus Bruhn Jensen
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A Handbook of Qualitative Methodologies for Mass Communication Research
Published by
Taylor & Francis Group, 1991
ISBN 10: 0415054052
ISBN 13: 9780415054058
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A Handbook of Qualitative Methodologies for Mass Communication Research
Published by
Taylor & Francis Group, 1991
ISBN 10: 0415054052
ISBN 13: 9780415054058
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A Handbook of Qualitative Methodologies for Mass Communication Research
Published by
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ISBN 10: 0415054052
ISBN 13: 9780415054058
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A Handbook of Qualitative Methodologies for Mass Communication Research
Published by
Taylor & Francis Group, 1991
ISBN 10: 0415054052
ISBN 13: 9780415054058
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