Title: Handbook of Qualitative Methodologies for Mass Communication Research
Publisher: Routledge
Publication Date: 1991
Language: English
ISBN 10: 0415054052
ISBN 13: 9780415054058
Binding: Soft cover
Condition: As New

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This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.

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Nicholas W. Jankowski, Klaus Bruhn Jensen

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