nach der Bestellung gedruckt Neuware - Printed after ordering - The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

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Bibliographic Details

Title: Health Communication Message Design : Theory and Practice
Publisher: Sage Publications, Inc
Publication Date: 2011
Language: English
ISBN 10: 1412986559
ISBN 13: 9781412986557
Binding: Taschenbuch
Condition: Neu
Dimensions: 235 millimeters width by 191 millimeters height by 17 millimeters depth
Weight: 557 grams

About this title

Synopsis

The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one-of-a-kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

About the Author

Hyunyi Cho (PhD, Michigan State University) is a professor of communication at Ohio State University Her program of research examines the effects of communication on judgments and actions relevant to environmental risk and health risk and the role of messages and the media in social change and behavior change processes.

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