Health Communication Message Design: Theory and Practice

ISBN 10: 1412986559 / ISBN 13: 9781412986557

Published by SAGE Publications, Inc, 2011

About this Item

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Bibliographic Details

• Title: Health Communication Message Design: Theory and Practice
• Publisher: SAGE Publications, Inc
• Publication Date: 2011
• Language: English
• ISBN 10: 1412986559
• ISBN 13: 9781412986557
• Binding: Paperback
• Condition: Good

About this title

Synopsis

The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one-of-a-kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

About the Author

Hyunyi Cho (PhD, Michigan State University) is a professor of communication at Ohio State University Her program of research examines the effects of communication on judgments and actions relevant to environmental risk and health risk and the role of messages and the media in social change and behavior change processes.