The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one-of-a-kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

About the Author

Hyunyi Cho (PhD, Michigan State University) is a professor of communication at Ohio State University Her program of research examines the effects of communication on judgments and actions relevant to environmental risk and health risk and the role of messages and the media in social change and behavior change processes.

"About this title" may belong to another edition of this title.

Store Description

WELCOME TO MY BOOKSTORE! I OFFER A CAREFULLY SELECTED COLLECTION OF USED, VINTAGE, AND HARD-TO-FIND BOOKS ACROSS A VARIETY OF GENRES. EVERY ITEM IS DESCRIBED HONESTLY AND SHIPPED PROMPTLY WITH CARE. FAST,SECURE SHIPPING-TYPICALLY WITHIN 1 BUSINESS DAY ACURATE DESCRIPTIONS-I AIM FOR TRANSPARENCY IN EVERY LISTING ...? QUESTIONS? I RESPOND QUICKLY AND POLITELY I VALUE EACH CUSTOMER AND STRIVE TO MAKE EVERY PURCHASE SMOOTH AND SATISFYING.THANK YOU FOR SUPPORTING A SMALL, INDEPENDENT BOOKSELLER!

Visit Seller's Storefront

Seller's business information

YESIBOOKSTORE
FL, U.S.A.

Sale & Shipping Terms

Terms of Sale

Shipping Terms

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	6 to 19 business days	4 to 12 business days
First item	US$ 0.00	US$ 25.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.