Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information. This item is unavailable.
Language: English
Published by Harvard Business School Pr, 1990
- Hardcover
- Used
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Seller: Wonder Book, Frederick, MD, U.S.A.Wonder Book
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Unavailable
Hardcover
Condition: Used - Very good
US$ 6.99
Item description from seller
Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
Seller Inventory # H04A-02848
- Title
- Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information
- Author
- Barabba, Vincent P., Zaltman, Gerald
- Publisher
- Harvard Business School Pr
- Publication year
- 1990
- Condition
- Very Good
- Dust jacket
- Dust Jacket Included
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0875842410
- ISBN 13
- 9780875842417
Hearing the Voice of the Market provides a detailed plan that enables managers throughout the organization to make more frequent and better use of market information. The book shows managers how to develop the two capabilities that distinguish the successful, market-oriented firm--competent curiosity, and competent knowledge use. The two are closely linked: inadequate information cannot be used well, and sound information is wasted if it is utilized poorly. Includes experiences and insights of the many managers and researchers cited in the text. Readers will learn how to create an environment in which managers are inquisitive about their markets, are able to satisfy their curiosity with real market information, and can make knowledge-based decisions that lead to success.
"Synopsis" may belong to another edition of this title.