Hold On, You Lost Me: Use Learning Styles to Create Training That Sticks

An easy-to-implement, eight-step methodology to engage and connect with all learning styles.

Hold On, You Lost Me! provides a thorough explanation of the four major learning styles and how to satisfy the needs of each. Use Hold On, You Lost Me! to drive the gold standard of learning and increase understanding for accelerated on the job performance.

Bernice McCarthy received her doctorate from Northwestern University in education and is one of the founders of the learning styles movement. She is the creator of the 4MAT Model, an innovative, research-based teaching model that is being used by organizations worldwide to improve learning effectiveness. She has presented the concepts in this book through numerous workshops and keynote sessions around the world.

Jeanine O Neill-Blackwell has nearly 20 years of experience as a sales trainer, corporate trainer, senior-level human resources leader, and president of a corporate university. As a partner in a school management company, she has designed and implemented large-scale, train-the-trainer initiatives. She is president and CEO of 4MAT 4Business.