Title: Humanizing Visual Design: The Rhetoric of Human Forms in Practical Communication (Routledge Studies in Technical Communication, Rhetoric, and Culture)
Publisher: Routledge
Publication Date: 2019
Language: English
ISBN 10: 113807151X
ISBN 13: 9781138071513
Binding: Hardcover
Condition: New

About this title

Synopsis

This book analyzes the role that human forms play in visualizing practical information and in making that information understandable, accessible, inviting, and meaningful to readers―in short, "humanizing" it.

Although human figures have long been deployed in practical communication, their uses in this context have received little systematic analysis. Drawing on rhetorical theory, art history, design studies, and historical and contemporary examples, the book explores the many rhetorical purposes that human forms play in functional pictures, including empowering readers, narrating processes, invoking social and cultural identities, fostering pathos appeals, and visualizing data.

The book is aimed at scholars, teachers, and practitioners in business, technical, and professional communication as well as an interdisciplinary audience in rhetoric, art and design, journalism, engineering, marketing, science, and history.

About the Author

Charles Kostelnick is Professor of English at Iowa State University, USA

"About this title" may belong to another edition of this title.

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