Imagine It Forward: Courage, Creativity, and the Power of Change

Comstock, Beth

ISBN 10: 0753545713 / ISBN 13: 9780753545713

Published by Virgin Books, 2018

About this Item

Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.

Seller Inventory # CHL10085446

Bibliographic Details

• Title: Imagine It Forward: Courage, Creativity, and the Power of Change
• Publisher: Virgin Books
• Publication Date: 2018
• Language: English
• ISBN 10: 0753545713
• ISBN 13: 9780753545713
• Binding: Hardcover
• Condition: Used; Very Good

About this title

Synopsis

Change is the only constant. Learn to be a change-maker.In Imagine It Forward, Beth Comstock, the former vice chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google, Facebook, and an explosion of internet companies were transforming how goods and services were marketed, made, and sold.In a deeply personal journey filled with practical takeaways from two plus decades of initiating change at the top levels of one of the largest corporations in the world, Comstock lays out the challenges, opportunities, tools, and practices needed to embrace change, whatever industry you are in, and make it part of every management decision.