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Bibliographic Details

Title: Implementing Purchasing and Supply Chain Management: Best Practices in Market Research
Publisher: RAND Corporation (edition )
Publication Date: 2006
Language: English
ISBN 10: 0833039857
ISBN 13: 9780833039859
Binding: Paperback
Condition: Very Good

About this title

Synopsis

The U.S. Air Force plans to improve procurement through the implementation of additional purchasing and supply chain management practices. This monograph begins with background information organized around the process for conducting market research and proceeds through the how-to steps for conducting this research. The authors highlight lessons learned from both a literature review and from interviews with personnel at leading commercial enterprises.

From the Back Cover

Provides background about market research and a summary of "how-to" guidance for U.S. Air Force commodity teams tasked with conducting market research in order to improve Air Force procurement by emulating commercial best practices.

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