Title: Industrial Collaboration with Japan (Routledge Library Editions: Japan) (Volume 20)
Publisher: Routledge
Publication Date: 2010
Language: English
ISBN 10: 0415588626
ISBN 13: 9780415588621
Binding: Hardcover
Condition: New

About this title

Synopsis

This study looks at the experiences of European and American companies that have collaborated with their Japanese competitors in the fields of computers, consumer electronics, automobiles and aero-engines, by forming joint ventures, designing products together and pursuing complementary marketing strategies. It examines why these companies have chosen to collaborate rather than compete; whether the Japanese companies have proved to be reliable partners; whether the non-Japanese have been left behind; and what the future of such collaboration may be. The book concludes by pointing to a growing interest among non-Japanese companies in investing and collaborating within Japan itself.

About the Author

Louis Turner

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