Industrial Collaboration With Japan
Language: English
Published by Routledge, 2010
- Hardcover
- Used
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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- Title
- Industrial Collaboration With Japan
- Author
- Turner, Louis
- Publisher
- Routledge
- Publication year
- 2010
- Condition
- As New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0415588626
- ISBN 13
- 9780415588621
- Series
- Book 68 of 90: Routledge Library Editions: Japan
This study looks at the experiences of European and American companies that have collaborated with their Japanese competitors in the fields of computers, consumer electronics, automobiles and aero-engines, by forming joint ventures, designing products together and pursuing complementary marketing strategies. It examines why these companies have chosen to collaborate rather than compete; whether the Japanese companies have proved to be reliable partners; whether the non-Japanese have been left behind; and what the future of such collaboration may be. The book concludes by pointing to a growing interest among non-Japanese companies in investing and collaborating within Japan itself.
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GreatBookPricesUK
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