Today, performance of a company is closely tied to the recognition of its brand, to the extent that all the actions and decisions a company make is evaluated through the impressions of its brand. The success or failure of a company is not separate from the success or failure of its brand. It is believed that the credibility of a brand is of greater importance than that of the tangible assets of a company. In fact, more than being an effective managerial tool, brand’s name is a strategic necessity which helps providing permanent distinctive competencies and more credit in the mind of the customers. One way toward establishing such a competency is by creating a situation in which a brand with agreeable characteristics can be born. Reaching this destination in a competitive industry like that of insurance can be very tricky. Considering this importance, present study investigates the influence of inherent brand characteristics in intangible service industries with an application to life insurance services.

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Edward Bowditch Ltd
Exstowe, Exton, Exeter, EX3 0PP, United Kingdom

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Terms of Sale

Legal entity name: Edward Bowditch Ltd
Legal entity form: Limited company
Business correspondence address: Exstowe, Exton, Exeter, EX3 0PP
Company registration number: 04916632
VAT registration: GB834241546
Authorised representative: Mr. E. Bowditch

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Orders usually dispatched within two working days. Please note that at this time all domestic United Kingdom orders are sent by trackable UPS courier, we choose not to offer a lower cost alternative.

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Shipping rates from United Kingdom to U.S.A.
Order quantity	7 to 14 business days	2 to 3 business days
First item	US$ 13.24	US$ 39.72

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