Influence: How and Why People Agree to Things

Cialdini, Robert B.

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ISBN 10: 0688015603 ISBN 13: 9780688015602

Published by William Morrow & Co, 1984

Language: English

Condition: New Hardcover

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Bibliographic Details

Title: Influence: How and Why People Agree to Things
Publisher: William Morrow & Co
Publication Date: 1984
Language: English
ISBN 10: 0688015603
ISBN 13: 9780688015602
Binding: Hardcover
Condition: New

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Synopsis

Based on a study of a wide array of decision situations--from corporate boardrooms to Tupperware parties--a psychologist enumerates six fundamental patterns that are the underlying bases of tactics of persuasion and explains how they are used to elicit agreement

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