Information Communication Technologies and Globalization of Retailing Applications

Language: English

Published by Information Science Reference, 2009

1605662488 / 9781605662480

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - Globalization has pushed the use of technology in business with advancing information and communication technology becoming a key factor in the future development of the retailing industry. Technology applications have significantly contributed to the exponential growth and profits of retailing institutions worldwide. Information Communication Technologies and Globalization of Retailing Applications critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value. Discussions in this book encompass strategy implications for managers to optimize their advantage in retailing through the application of ICT, bridging the customer-technology gap.

Seller Inventory # 9781605662480

Title
Information Communication Technologies and Globalization of Retailing Applications
Author
Rajagopal
Publisher
Information Science Reference
Publication year
2009
Condition
Neu
Binding
Buch
Language
English
ISBN 10
1605662488
ISBN 13
9781605662480
Item weight
897 grams
Dimensions
260x183x25 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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Einbeck, Germany 37574