This study explores how workplace innovation impacts job performance in IT/ITES organizations, focusing on creative confidence, ideation under constraints, and design thinking. It highlights the role of these factors in fostering innovation and improving performance in an era of rapid technological change and complex market demands. The research finds that creative confidence and ideation within constraints positively affect job performance. Furthermore, design thinking mediates this relationship, enhancing the effectiveness of creativity in solving problems. The study also emphasizes the importance of shared understanding among employees and the role of hybrid work models in boosting innovation. By integrating design thinking and supporting hybrid work, organizations can improve performance and resilience. The findings offer practical insights for optimizing innovation processes, fostering a culture of creativity, and adapting to evolving work environments.

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