Innovation Management and New Product Development
Language: English
Published by Financial Times/ Prentice Hall, 2008
- Softcover
- Used
Seller: Anybook.com, Lincoln, United KingdomAnybook.com
AbeBooks seller since December 22, 1999
Condition: Used - Poor
US$ 3.45
Quantity: 1 available
Add to basketItem description from seller
This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:0273713159.
Seller Inventory # 9185034
- Title
- Innovation Management and New Product Development
- Author
- Trott, P.
- Publisher
- Financial Times/ Prentice Hall
- Publication year
- 2008
- Condition
- Poor
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0273713159
- ISBN 13
- 9780273713159
- Edition
- 4th Edition
- Item weight
- 1,250 grams
- Seller catalogs
- Business
Written in an accessible style, this fourth edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development.
"Synopsis" may belong to another edition of this title.
From the Back Cover
Innovation Management and New Product Development
Innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms. This book is designed with one overriding aim: to make this exciting and highly relevant subject as clear to understand as possible.
Innovation Management and New Product Development expertly illustrates the problems faced by firms as they try to develop innovative products that will help them survive and prosper. It is designed to be accessible and readable, and was the first textbook to bring together the areas of innovation management and new product development for the business student.
Now in its fourth edition, the book boasts several new and unique features:
- Topical articles from the Financial Times illustrate how the subject is being discussed in the context of the wider business world.
- NEW! A new chapter on service development offers up-to-date coverage of this popular subject.
- NEW! Pause for thought questions integrated within the text, designed to help you re?ect on what you have just read and to check your understanding.
- NEW! Five major new case studies have been introduced - including eBay, Viagra, Innocent and Apple.
- NEW! A colourful new design enlivens the text and makes the structure easy to follow.
- A comprehensive set of web references at the end of each chapter guides the reader to further resources.
About the Author
Paul Trott is a Reader in Marketing at the Business School, University of Portsmouth. He is the author of many reports and publications in the area of innovation management, and is co-author of the Penguin Business Dictionary.
"About the title" may belong to another edition of this title.
Anybook.com
Lincoln, United Kingdom
AbeBooks seller since December 22, 1999
Shipping rates from United Kingdom to U.S.A.
| Item | 5 to 10 business days | 1 to 3 business days |
|---|---|---|
| First item | US$ 18.08 | US$ 46.36 |
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Based in central Lincoln, Anybook Ltd. sells exclusively on line. We specialise in academic works. All our books are in good condition or better, unless otherwise described. We will respond to your enquiry promptly and mail books out within 24 hours of receiving payment. We use Royal Mail and other reputable couriers at greatly discounted postage rates. If you find cheaper postage from the UK, we'll match it. Remember if you are unsatisfied in any way with any purchase, we will give you a complete and unconditional refund. All books are hand wrapped. All e-mails answered personally. All books are offered subject to being unsold.…
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