Innovation Management and New Product Development
Language: English
Published by Pearson College Div, 2008
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
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- Title
- Innovation Management and New Product Development
- Author
- Trott, Paul
- Publisher
- Pearson College Div
- Publication year
- 2008
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0273713159
- ISBN 13
- 9780273713159
- Edition
- 4th Edition
Written in an accessible style, this fourth edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development.
"Synopsis" may belong to another edition of this title.
From the Back Cover
Innovation Management and New Product Development
Innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms. This book is designed with one overriding aim: to make this exciting and highly relevant subject as clear to understand as possible.
Innovation Management and New Product Development expertly illustrates the problems faced by firms as they try to develop innovative products that will help them survive and prosper. It is designed to be accessible and readable, and was the first textbook to bring together the areas of innovation management and new product development for the business student.
Now in its fourth edition, the book boasts several new and unique features:
- Topical articles from the Financial Times illustrate how the subject is being discussed in the context of the wider business world.
- NEW! A new chapter on service development offers up-to-date coverage of this popular subject.
- NEW! Pause for thought questions integrated within the text, designed to help you re?ect on what you have just read and to check your understanding.
- NEW! Five major new case studies have been introduced - including eBay, Viagra, Innocent and Apple.
- NEW! A colourful new design enlivens the text and makes the structure easy to follow.
- A comprehensive set of web references at the end of each chapter guides the reader to further resources.
About the Author
Paul Trott is a Reader in Marketing at the Business School, University of Portsmouth. He is the author of many reports and publications in the area of innovation management, and is co-author of the Penguin Business Dictionary.
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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