Innovation and Product Development in Tourism: Creating Sustainable Competitive Advantage.

Walder Dr., Bibiana, Klaus Weiermair Prof. Dr. Sancho Perez Prof. Dr. Amparo u. a.:

ISBN 10: 3503090797 / ISBN 13: 9783503090792

Published by Erich Schmidt Verlag GmbH & Co, 2005

About this Item

170 p. Ex-library book with stamp and catalogue number on spine. Slight to moderate traces of use and shelf wear. Good condition. 9783503090792 Sprache: Englisch Gewicht in Gramm: 322.

Seller Inventory # 1594957

Bibliographic Details

• Title: Innovation and Product Development in Tourism: Creating Sustainable Competitive Advantage.
• Publisher: Erich Schmidt Verlag GmbH & Co
• Publication Date: 2005
• Language: English
• ISBN 10: 3503090797
• ISBN 13: 9783503090792
• Binding: Soft cover
• Weight: 322 grams
• Seller catalogs:
  • Q Wirtschaftswissenschaften

About this title

Synopsis

This volume, written by international experts in tourism, closes the gap between the available knowledge on innovation and its transformation into innovative products and services in tourism. You gain central insights for the driving forces of innovation. The book shows you how the spatial distribution of tourism enterprises, the degree of rivalry or cooperation, the closeness to resources, and the clients are affecting innovations. You learn: 1.) how to organize your comapnty to get ready for innvoations, 2.) how to realize new tourims esperience products, 3.) what the effects of information and Communcication Technoligies are on innovations, 4.) how to introduce new products into your comapny and the market, and 5.) how the roles of the customers, suppliers, comeptitiors, and the state are affecting innovations.