The Inscrutable Shopper (The Consumer Behavior Collection)
Language: English
Published by Business Expert Press, 2011
- Softcover
- New

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- Title
- The Inscrutable Shopper (The Consumer Behavior Collection)
- Author
- Stella Minihan; Sean Sands; Carla Ferraro
- Publisher
- Business Expert Press
- Publication year
- 2011
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1606491717
- ISBN 13
- 9781606491713
The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values.
"Synopsis" may belong to another edition of this title.
About the Author
Stella Minihan Australia Senior Lecturer, Graduate Business School; Deakin University Sean Sands Australia Professor; Monash University Carla Ferraro
"About the title" may belong to another edition of this title.
California Books
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