Highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. This book is of particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets. Num Pages: 153 pages. BIC Classification: JFFT; KJSM. Category: (G) General (US: Trade). Dimension: 228 x 153 x 9. Weight in Grams: 250. . 2011. Paperback. . . . . Books ship from the US and Ireland.

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Bibliographic Details

Title: The Inscrutable Shopper. Consumer Resistance in Retail.
Publisher: Business Expert Press
Publication Date: 2011
Language: English
ISBN 10: 1606491717
ISBN 13: 9781606491713
Binding: Soft cover
Condition: New

About this title

Synopsis

The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values.

About the Author

Stella Minihan Australia Senior Lecturer, Graduate Business School; Deakin University Sean Sands Australia Professor; Monash University Carla Ferraro

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