Title: Insider's Guide to Demographic Know-How: Everything You Need to Find, Analyze, and Use Information About Your Customers (MARKETING KNOW-HOW)
Publisher: Amer Demographics Books
Publication Date: 1993
Language: English
ISBN 10: 0936889241
ISBN 13: 9780936889245
Binding: Hardcover

About this title

Synopsis

This book is an entry level guide to finding and analyzing demographic data about your customers. Learn how to ask the right questions and how to manipulate the answers when you find them. With tips on how to use census data, population pyramids, and GIS technology- this sourcebook is for anyone performing market research.

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