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Instructor's Manual to Accompany Effective Marketing, creating and Keeping Customers

Zikmund, William G.; D'Amico

ISBN 10: 0314055207 / ISBN 13: 9780314055200
Published by West Publishing Company, College & School Division, Eagan, MN, U.S.A., 1995
Condition: As New Soft cover
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About this Item

This is a fine, as new, first edition, first printing paperback copy, tan spine. With 3 hole binder holes. This is the instructor's manual not the textbook. Size: 4to - over 9¾" - 12" tall. Bookseller Inventory # 067290

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Bibliographic Details

Title: Instructor's Manual to Accompany Effective ...

Publisher: West Publishing Company, College & School Division, Eagan, MN, U.S.A.

Publication Date: 1995

Binding: Trade Paperback

Book Condition: As New

Dust Jacket Condition: wraps

Edition: First Edition, First Printing

About this title

Synopsis:

With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping readers adapt to and strategically plan for changes in the marketing environment.

Review:

From an overall perspective, the topics and chapters presented in Effective Marketing do a much more detailed job at meeting my course objectives [than my current text]. In addition, the heavy application of case studies to marketing situations helps to illustrate and "bring home" key concepts more clearly.

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