About this Item
Quantity Available: 1
Title: Instructor's Manual to Accompany Effective ...
Publisher: West Publishing Company, College & School Division, Eagan, MN, U.S.A.
Publication Date: 1995
Binding: Trade Paperback
Book Condition: As New
Dust Jacket Condition: wraps
Edition: First Edition, First Printing
About this title
With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping readers adapt to and strategically plan for changes in the marketing environment.Review:
From an overall perspective, the topics and chapters presented in Effective Marketing do a much more detailed job at meeting my course objectives [than my current text]. In addition, the heavy application of case studies to marketing situations helps to illustrate and "bring home" key concepts more clearly.
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