The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. International edition.

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Bibliographic Details

Title: Integrated Advertising, Promotion and Marketing Communications, Global Edition
Publisher: Pearson (edition 8th edition)
Publication Date: 2017
Language: English
ISBN 10: 1292222697
ISBN 13: 9781292222691
Binding: Paperback
Edition: 8th edition.
Condition: Fair

About this title

Synopsis

Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.

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AZ Texts LLC
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