Integrated Advertising, Promotion, and Marketing Communications
Kenneth E. Clow, Donald Baack, and John Peloza
ISBN 10: 0138023174 ISBN 13: 9780138023171
Published by Pearson Canada, 2013
Used
Soft cover
From
Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since August 3, 2006
This specific item is no longer available.
About this Item
Description:
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 4047669-75
Synopsis:
Through carefully constructed pedagogy, exciting industry profiles and cases, a strong Canadian focus, and robust companion website Integrated Advertising, Promotion, and Marketing Communications is an invaluable resource for today’s marketing students.
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Bibliographic Details
Title: Integrated Advertising, Promotion, and ...
Publisher: Pearson Canada
Publication Date: 2013
Binding: Soft cover
Condition: Good