Aimed at managers, this text is designed to excite business people about the potential of IT and its capacity to transform the way information is handled in organizations. Readers are taught how to cope with IT jargon and feel more confident about entering the IT age.
Steve Morris is Managing Director of the Burton Morris Consultancy, based in London. A consultant writer and researcher, he has worked extensively with a range of top global companies, including Visa International. He is the author of a number of best-selling management books, among them How to Lead a Winning Team and Connecting with Your Customers. His particular interest lies in how to address the challenge of working out communication strategies in the light of the Information Revolution.
John Meed began work with the Audio Visual Media Research Unit of the Open University, before moving on to join the National Extension College in Cambridge, where he became Assistant Director for Education. John is now a partner in Learners First, a new organization devoted to researching key educational issues, and to developing open and flexible learning materials.
Neil Svensen is founder and Managing Director of Rufus Leonard, a central London design agency whose clients include Visa International, the BBC and Shell International. He also works as a consultant for a number of large companies worldwide. His designs have been archived at the Victoria & Albert Museum and he has a special interest in new communications media.