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Bibliographic Details

Title: International Business: Strategy, Management, and the New Realities
Publisher: Pearson 14/11/2007
Publication Date: 2007
Language: English
ISBN 10: 0131738607
ISBN 13: 9780131738607
Binding: Hardcover
Condition: Very Good

About this title

Synopsis

KEY BENEFIT: CKR is an evolving learning package that makes teaching easier and captures IB as practiced today. The text addresses emerging markets, the growing participation of small and medium-sized firms in international business, and examples of both international and national businesses so students can see IB from all perspectives. CKR also offers an online resource called the Educator's Consortium that supports and connects students and instructors worldwide. This text is for business students and professionals interested in learning about the impact of international business and emerging markets.

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