International Management: Text and Cases (Interactive Computing Series)

paul-w-beamish

ISBN 10: 0072290722 / ISBN 13: 9780072290721

Published by McGraw-Hill Inc.,US (edition 4th), 1999

About this Item

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Seller Inventory # 0072290722-11-1

Bibliographic Details

• Title: International Management: Text and Cases (Interactive Computing Series)
• Publisher: McGraw-Hill Inc.,US (edition 4th)
• Publication Date: 1999
• Language: English
• ISBN 10: 0072290722
• ISBN 13: 9780072290721
• Binding: Paperback
• Edition: 4th.
• Condition: Very Good

About this title

Synopsis

This text focuses on how firms become and remain international in scope, and tells of their experiences as they come to grips with an increasingly competitive global environment. It is about the practice of management when a home-market perspective is not enough to achieve and sustain success.

From the Publisher

Completely new chapter (by Allen Morrison) added on Global Leadership
Current cases - every one set in the 1990s.
Cases on average are 1-12 pages shorter than in the previous edition but still very comprehensive.
Two thirds of the cases in this edition are new, with 12 favorites being carried over. More European cases from IMD and new Chinese cases from Western Ontario have been added. The new cases support the text material looking at various modes of international involvement, such as licensing, exporting, counter-trade, joint ventures, and subsidiaries.
A new co-author - Andrew Inkpen from American Graduate School of International Management, Thunderbird -has been added to this edition. This will help to broaden the variety of cases offered.
Coverage includes the latest issues and trends facing multinational enterprises from a general manager's or subsidiary manager's perspective.