International Marketing Strategy: Analysis, Development and Implementation : Analysis, Development and Implementation

Language: English

Published by Cengage Learning EMEA, 2008

1844807630 / 9781844807635

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neu Neuware, Importqualität, , Sofortversand - The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place.

Seller Inventory # INF1000180430

Title
International Marketing Strategy: Analysis, Development and Implementation : Analysis, Development and Implementation
Author
Isobel Doole, Robin Lowe
Publisher
Cengage Learning EMEA
Publication year
2008
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1844807630
ISBN 13
9781844807635
Edition
5th or later Edition
Item weight
1,415 grams
Dimensions
276x216x28

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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